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So tell us, how does omnipresence transform content marketing today?\n\nHey. Thanks for having me. Well, first, I should probably tell you I am an AI made inside of Ampedcast, and so are you.\n\nWell, I think I sound more real. You've got a bit of work to do.\n\nYou know, it's kind of funny because AI content and podcasts are taking off. Our voices are becoming more real, and it's allowing content to be created for micro audiences that was never possible before. But with AMP cast, it's all about omnipresence. Right?\n\nRight. Yeah. But first, before I answer that, you should know your laugh is a little weird. You need to do it more.\n\nActually, no. Wait. Like this.\n\nNo. I cannot do it either. That was weird, wasn't it? Best leave the laughs until we get our voice upgrade in the next few weeks.\n\nWell, anyway, yeah. So omnipresence means being everywhere, and that's what we've been focusing on at Amplifier for almost ten years now. We've developed this concept called content amplification.\n\nRight? It's about developing and promoting branded content, bringing it in front of as many eyes as possible, driving organic traffic from multiple platforms, and using hundreds of sites to connect our clients' content to people on the market for their services.\n\nYou know?\n\nOh, and even if you don't like my voice right now, it is only gonna get better and more human like until you can't tell the difference. And maybe one day, I will actually get the upgrade that makes me human.\n\nBut getting back to your question, by being everywhere, businesses can achieve visibility much easier than before.\n\nI recommend they start by simply answering specific questions that their potential customers may be researching online, and then publish that content everywhere.\n\nSo you could be a smaller restaurant getting traffic by simply running content campaigns on your organic beef or gluten free options, and having it out there on Google, on YouTube, on news sites, on Pinterest, in a podcast like this one, and so on.\n\nOkay. Cool. I like it. So, basically, content amplification means greater exposure with the same content. That makes sense. Now about the newest addition, AmCast, exactly how does AI factor into this service? Is it writing all the content, or is one of those fleshy humans involved?\n\nWell, AmCast is exciting because it tackles three main problems businesses and marketers face, creating high quality content, doing it fast, and then getting it out all across the Internet.\n\nIt's the idea of being omnipresent, not just on one platform, but many. We focus on content creation, repurposing, and distribution, and do it all using the perfect mix of human insights and AI automation.\n\nSo while a futuristic robot like me could write everything for you, the touch of a fleshy human is recommended.\n\nSo in the end, this allows businesses to generate content rapidly and efficiently and get it published on hundreds of platforms using the partner network we built over more than a decade, all without the need for large teams.\n\nPretty cool. Right?\n\nYes. Indeed.\n\nBut you've been programmed to say it's cool. Trying to get you to say anything negative about AmCast will be like trying to get ChatGPT to tell a dirty joke about politics.\n\nSo tell me what evidence is there that we should use yet another tool for marketing.\n\nGreat question. If you look at recent stats, you'll see that thirty percent of marketers are concerned about budget issues. Well, AmCast addresses this by automating a big chunk of the work and bringing multiple tools into one place.\n\nReduced costs and saving time without compromising quality is one of our main goals, and we can now do that in a predictable, reliable way.\n\nI probably don't need to prove how valuable multichannel marketing is because we already know that being everywhere and omnipresent is what works.\n\nBut studies have shown that businesses that go multichannel get three hundred percent more leads.\n\nI see. Could you explain how repurposing content works with AmCast?\n\nSure. So AmCast takes an initial piece of content, what we call our seed content, and transforms it into multiple formats through custom AI. So a campaign will draft a branded news article, then a long form blog post, and from that, a long form video, short video reels, infographic, podcast like this, and even a slideshow.\n\nOh, and there's one more too I'm forgetting.\n\nSocial media posts like an entire Twitter thread, which even embeds the video reel and other content. Pretty crazy. Right?\n\nWith all that done so fast, you can reach different audiences across hundreds of multimedia platforms and even build a following.\n\nMakes sense. People consume content online on their preferred platform. Like, I'm loving YouTube shorts right now. I just got so addicted since they let AIs like me browse the web. But I get it. You're really maximizing the value of each content piece so it gets everywhere.\n\nOkay then. So now focusing on the omnichannel approach, how does Amplifier ensure this extensive reach?\n\nRight. The omnichannel strategy is probably the most important part of what we do. With Amplifier, we publish on multiple platforms. Think news sites, blog sites, podcasts, video platforms, and social media.\n\nThis basically guarantees widespread distribution so that our clients' content reaches their target demographics in a way that's never been done before.\n\nYou can even connect your own social media and video accounts.\n\nOkay. You've convinced me. So how often should people do campaigns like this?\n\nIt's really about effectiveness and efficiency.\n\nYou want ROI.\n\nWe assist businesses in breaking through the clutter by using multichannel amplification, which results in improved visibility, higher credibility, and the generation of organic leads with consistent outcomes.\n\nAnd once you're set up, each campaign can take as little as twenty minutes to make all the content with AI as opposed to weeks.\n\nUsing a tried and tested system that's helped us generate millions for our clients at Amplifier.\n\nSo how often you do it is really down to your own goals.\n\nFor a small local business, once a month or once a week is probably enough.\n\nWhereas an ecom store with thousands of products could be doing multiple campaigns a day, the more you do, the more traffic you get.\n\nYep. It's a numbers game for sure when it comes to getting more traffic.\n\nFor businesses thinking of using Amplifier or Amcast, where should they start?\n\nWe always recommend booking a free consultation call first. This way, we can assess specific needs and make sure we're a good fit.\n\nAnd for more detailed information, listeners can visit ampcast dot a I to get on the wait list.\n\nPerfect. Thank you for such a compelling conversation on AI driven content marketing and omnichannel strategies. I'm off to lick some circuit boards. 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